BrainstairNew! We know where you are looking at and we know what is you are feeling about it. Neuromarketing at its best! |
Face recognitionFacial mapping and analyzing the customer’s emotions toward your brand/ad |
S4S UNIQUE!Mystery shopper model to connect the salesmanship to sales, and improve it |
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POSMonitoring the point of sale. Measuring the appearance on the shelf. Out-of-shelf exhibits effectiveness measurements |
Category Research – Buying Decisions MakingCategory researches that combine observing and asking |
EFFECTIVENESS OF PACKAGINGExamining the effectivity of the package on a shelf (visibility, Prominence and call to action) |
Effectiveness of shelf visibilityExamining the connection between visibility and sale buying action |
THE CUSTOMER BUYING JOURNEYPsychological observation on the customer journey at point of sale |
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CONCEPTS Test
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Packaging researchMeasuring the effectiveness of package visibility on shelf, Call to action and prominence |
Mystery shopper5 Special models for measuring and improving the customer experience at the store |
Sectors Surveys
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TOOLBOX
S4S – Improving sales with a special mystery shopper model
Ethnographic research – Know your customer
Qualitative research – focus groups, in-depth interviews and ethnographic research
Eye Tracking – Cutting-edge technology to monitor and map the Consumer’s emotional activity
Telephone surveys (CATI)
Face to face interviewing / field surveys – Face to face interviewing at sale points
In the moment – Promoting surveys at any given place or time in order to evaluate real time status
Face recognition – Advertising and attractive assessment measures the degree of visibility through the emotions they arouse
Online interviewing via Panel’s View – our Internet respondents panel
Hidden/visible observations
