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The future of customer experience! EVI Emotion Index
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EVI Emotion Index

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Meet the Future of Customer Experience: The Emotional Value Index ®EVI

In an era of fierce competition, when customers are looking for more than just a product or service, emotion is the real key to loyalty and business growth. If until now you’ve been measuring satisfaction, it’s time to understand what your customers really feel.

We are proud to present EVI® (Emotional Value Index) – the innovative index that has revolutionized the world of customer experience since NPS!

Developed by Feedbackly (Finland) and offered exclusively in Israel by CI Meida Shivuki, ®EVI is more than just another KPI – it is the true voice of your customers’ emotions.

How Does ®EVI Work?

Instead of asking standard satisfaction questions, we ask the customer to choose the emotion that best describes how they feel about the brand, the advertisement or the service experience. Then we ask one simple open-ended question:
“Why did you feel that way?”
This unique approach, based on an exclusive model and in-depth research foundations, including Plutchik’s Wheel of Emotions and the emotional value model of the London School of Economics, enables accurate, bias-free measurement of customer emotions.

The Proven Business Benefits of ®EVI :

Organizations around the world that have already started using ®EVI have seen impressive results:

  • A significant increase in the likelihood that customers who had a positive emotional experience will become repeat customers.
  • A marked improvement in the conversion rate for new sales.
  • An increase in the number of impulse purchases compared with ordinary satisfied customers.
  • Revenue growth for companies that succeed in creating emotionally connected customers.

® EVI serves as a powerful tool across touchpoints throughout the customer journey and across channels. It helps identify emotional strengths and weaknesses, make informed decisions and improve the customer experience in ways that drive real business value.

Don’t settle for surface-level measurements – dive deep into your customers’ emotions with®EVI !

Contact us today to discover how the Emotional Value Index can move your business forward.

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