Merav Shapira and Noam Raz – Founders and Owners
Almost 30 years ago, we founded the company in a two-room apartment. We were young and ambitious, set on becoming nothing less than the next Netscape. And grow we did – within a year we had expanded onto the balcony. Today, with grey hair, endless experience and… the same ambition, we are proud to be one of the largest research institutes in Israel – professional and highly experienced.
The company was founded and is managed by Merav Shapira and Noam Raz, who are joined today by some 150 professionals (a skilled team of consultants and researchers with extensive experience in a wide range of fields, including operations research, statistics, business administration, psychology, public participation processes and more).
We conduct an average of around 260 studies every year and manage an online community panel of more than 100,000 members.
We work in partnership with 10 research organizations in Western and Eastern Europe, and are members of the European research organization ESOMAR and of the Israeli Association of Research Institutes.
Our key areas of activity: marketing research, brand research, advertising effectiveness, customer experience research, internal organizational research, evaluation research, monitoring and control, and public and stakeholder engagement.
Today, with all this behind us, we take real pride in our experience and in-depth knowledge of hundreds of companies and organizations across most sectors of the Israeli economy: government ministries, private businesses, automotive, fashion, finance, healthcare, retail chains, food, cosmetics, electrical and electronics, real estate, nonprofits and much more.
As we like to tell our clients: “Your depth… and our breadth.”
And every morning, as we begin another day of helping our clients find their way in the landscape in which they operate, improve their customer experience and make better decisions, we wholeheartedly believe in service, authenticity, a constant drive for change and, above all, adding value.
