It is common to think that in a world where products are similar, price is no longer considered a winning strategy, adding value is the thing!
The customer experience is the new marketing. The relationship with the consumer through which the brand differentiates.
Meanwhile, the “peak” of the relationship is empathy (human and digital, towards the consumer and also towards the employees of the organization).
The area of customer experience is our specialty.
We are very experienced in the subject and know most of the dilemmas in many industries such as banks, hospitals, cellular companies, gas companies, construction companies, retail and more.
We accompany our clients in planning and consulting,
Developing innovation (for example, the Israeli empathy index, economic translation of a less good experience and more)
Formulate and measure their personas and customer journeys
And of course you regularly measure the components of the experience and present the findings and insights into the organization in sophisticated BI-based dashboards (which also include a benchmark and connection to the organization’s databases).